How to Start a Subscription Box Company book

Buy How to Start a Subscription Box company

Buy How to Start a Subscription Box company

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Find out how to name your subscription box, how to get free products from sponsors, how to find subscribers and how to market your company on social media for free. Feedback:  thank you so much.  I learned a lot about what I need to do to start my box company in Ireland. Amazing book.  You answered all my questions.  Great book to start an e-commerce biz.  Love the marketing ideas.  I will email you the book within 2 hours after you buy it.  I will e-mail you at your Paypal unless you tell me otherwise.  Thank you.                                   

“How to Start a Subscription Box Company” teaches you how to create a successful Subscription Box Company and e-commerce website. Whether you want to own a beauty box like BirchBox, a food tasting box,a green, healthy lifestyle box or a Man’s Subscription Box this book will give you the answers.Find out how to name your subscription box, how to get Sponsors to give you free products, how to find subscribers and how to market your box on Twitter, Facebook and Google Plus for free. I even tell you how to create your own youtube channel.Feedback: thank you so much. I learned a lot about what I need to do to start my box company in Ireland. Amazing book. You answered all my questions. Great book to start an e-commerce biz. Love the marketing ideas.You will learn how to name your company and buy a domain. Learn what subscribers want and how to make your box look fabulous. Learn how to find new customers, get product reviews and how to pack and ship your subscription box for the best price.Within 30 days and for under $1,000 you can own a subscription box company on the web.

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Back by popular demand is $5.00 for “How to Start a Subscription Box Company”


How to Start a Subscription Box Company

How to Start a Subscription Box Company

How to Market your subscription box, how to pick a name, how to find subscribers.  Only $5 for a limited time. 


Bonus interview from Klutchclub founder. 


I was quoted about Boxmonthly in Dunn & Bradstreet


Entertaining the Entrepreneur: Using Tech to Your


5 COMMENTS | JUL 05, 2012 | WRITTEN BY: 

tech for entrepreneursSmall business owners are busier than ever, with technology tethering them to the office twenty-four hours a day. But technology can be more than a tool to connect you to work. You can use technology to help you clear your mind, pursue hobbies, and even relax.

By shutting off the office every day for at least a few minutes, you’ll come back to your work feeling refreshed, which will help you tackle the task at hand with more enthusiasm, making you more productive than ever.

I relax by watching movies with my wife, playing basketball with my son, or having an icy with my daughter! Here are a few ways to use technology to unwind, whether you’re hanging out in your hotel room, or relaxing at home after a long, hard day.

  • Watch TV—MobiTV makes watching television on your mobile devices easy, with access to live TV from anywhere. Watch the game while waiting for your spouse to finish shopping at the mall/hardware store. Tune into major events like Wimbledon or the Super Bowl while sitting at your desk, working hard. MobiTV also provides on demand content, and for those concerned about data plans, the ability to download shows to watch when a wi-fi connection isn’t available.
  • Play games—Vermont Computing’s Jeremy Lesniak unwinds with games like Angry Birds, Words with Friends, and the new social media favorite, Draw Something. “The key to relaxing with technology is finding something that allows the time to pass without frustration,” Lesniak says. “For me, games like Angry Birds don’t work as I continually want to solve the current level and move on – it’s part of what drives me as an entrepreneur.”
  • Get plenty of sleep—BoxMonthly’s Lori Peters recommends Deep Sleep with Andrew Johnson, a relaxation app, for relaxing before bedtime. “I can be having a hectic, crazy busy twelve-hour day and take ten minutes and listen to this app and it’s a whole new me.” EventFind’s Lou Lomibao uses Relax Melodies, a smartphone-enabled sound machine that offers a range of sounds. “You can choose which sounds, mix sounds and put it on a timer,” Lomibao says. “So I choose some ocean waves and birds, close my eyes and take a minute to reflect on the day.”
  • Read the newspaper—Nick Herinckx of Portland-based Obility Consulting likes Flipboard, an app that lets you read news articles, social media posts, and other web content in newspaper format. Herinckx says Flipboard is a “great app for quickly browsing the latest news from multiple categories. The app makes news stories look like a newspaper.”
  • View relaxing scenery—Brent Hohlweg, co-founder of window cleaning service Men in Kilts, uses My Living Desktop to take occasional work breaks. Hohlweg has found My Living Desktop introduces “Serenity Breaks where you get to watch some awesome HD nature videos at set intervals.” Any time you’re feeling stressed, go back to your desktop and you’ll feel like you’re looking through a window at your favorite scene. Whether it’s the beach, the mountains, or a close-up of beautiful flowers, you’ll have 28 scenes to briefly take you away from your world of spreadsheets and deadlines.
  • Watch a movie—What can be more entertaining than watching a movie? provides a great alternative to sites like Netflix, providing free full-length films for instant streaming to your computer, tablet, or smartphone. Most of the films are independent feature films from Screen Media’s library, but you’ll find films starring Will Ferrell, Alec Baldwin, and John Goodman, among many others. While many of the titles may sound unfamiliar, you’ll likely discover a great movie you never would have watched otherwise.

Playing hard is just as important as working hard. Luckily, for the busy small business owner, fun and relaxation are only as far as your favorite electronic device. By having instant access to your favorite diversion, you’ll be able to relax anytime you have a free moment.

[Photo Via: technicaljones]

2:52 am – 12th July: is a subscription beauty box website startup. This is our first box in July and looking for sponsors, venture capitalists and customers is very time consuming. I hope I helped other entrepreneurs by referring them to Deep Sleep with Andrew Johnson. He also has Disconnect with Andrew Johnson that gets me away from the computer for a breaks.

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Lori Peters’ Interview with KLUTCHClub CEO, Julie Bashkin





KLUTCHClub May Box Healthy Fit box

May KLUTCHClub Box includes KLUTCHClub Water bottle, Coconut water

KLUTCHClub July Fitness Box

JULY KLUTCHClub Member subscription box

KLUTCHClub Founder, CEO Julie Bashkin
KLUTCHClub Founder, CEO, Julie Bashkin gives me a candid interview



1. How did you get started?

While I have thought about the health and wellness space and multi-channel marketing for years, I did not come up with the exact subscription model concept until late last fall.  I jumped in and started executing very fast.  The concept was born in November, I created a business plan on a napkin (literally) in early December, I sketched out the website structure in late December while on vacation in Hawaii, and I started contacting brand partners to explore the partnership opportunities in January.  I did not fully commit to this until creating a prototype in late winter/early spring.  I had help thinking through this from a former co-worker and teammate, Emily, who helped conduct quick tests very fast in the Spring and Lisa, our COO, came on board to actually launch KLUTCHclub.  It is impossible to do everything alone and I very much relied on the help, talent, and expertise of some brilliant people around me.

2.  How do you make money from Klutchclub?  Do the brands you include in Klutchclub box pay you or do you make revenue from customer orders?

Our only revenue stream is from our customer subscriptions.  We will not take payment for inclusion of products in the box from the brand partners because we want to maintain an objective, editorial point of view on which products are good for consumers.

3.  Do you develop a relationnship with CEO’s, PR people or sales peoples for new brands?

It varies by brand as the decision makers vary by company but in most cases it is more than one person and includes all of the above as well as e-commerce and marketing people from some of the brands.

4.  Do you only include new brands to include in Klutchclub?

No, sometimes we include existing brands- for instance Zico or KIND- as they may have new product launches or may be less well known to people who live in areas where they may not have a Whole Foods or a Trader Joes.

5.  Are brands coming to you now or do you curate products to find what you want?

It is a bit of a combination of both – some come to us and some we seek out.  Because every box is themed (e.g. “Healthy Summer Entertaining”, “Health on-the-go”), we have to make sure the product is a good fit from a health perspective, a brand compatibility perspective, as well as a tie in to the theme.  We have turned brands away that wanted to work with us because we thought their products were not up to par or were too sample-like as opposed to a full product size that would be valuable to our members.  And we are learning from our members’ feedback about the types of products they do or do not want to see in the box and are adjusting accordingly.

6. How big is your company?

We now have 12 employees covering sales, marketing, operations, customer service, and finance functions.

 7.  I read something about stringent hiring techniques.  What is that about?  What does a potential employee have to do to get a job with Klutchclub?

Yes, it is not easy to get a job at KLUTCHclub and because of that I think we have the best capabilities in the industry which will give us a competitive advantage.  I also think it is one of the most fun and inspiring environments I have ever been in because everyone there is passionate and truly wants to be there and fits well with the company culture and the rest of the team.  I  have personally seen well over 100 resumes and some people on my team have screened even more.  The process goes something like this (with screens along every step):


1. A written assignment is given (e.g., submit a VC pitch)


2. The first round interview includes a live mock pitch and role play tailored to specific functions


3. The second round interview is a fit interview and includes questions on background and asks candidates to give us a list of development goals and what types of opportunities KLUTCHclub could provide in order for someone to meet those goals


This is well known ahead of time and there are no surprises.  Everyone gets plenty of time to prepare and we do not look for specific answers- we are more interested in the thought processes and communication style.


In addition to all of this, we do a lot of training, coaching, mentoring, performance management, and apprenticeship on the job which insures constant professional growth and development.  This is rare at a start up because so many founders are just focused on fighting fires and executing on tactical issues.  I put a lot of emphasis on the long-term investment in our people and creating a meritocratic culture and am convinced this will ultimately be the driving factor behind our success.

8.  You have a bit of variety of products with some creams, worksouts, foods, drinks…are you keeping the range for the boxes kind of open as to what they will include?

Yes- we define health and wellness broadly to give people a variety of products, as long as they fit with the theme.  After all, how many bars do people eat before they get sick of bars?   We also do not want brands to compete against each other in the box and because we promise to include at least $50 worth of products, we have to include many categories.

9.  Klutch Club is different because of the focus on fitness, but how different is it from brands like Conscious Box or Healthy Surprise?

The number one thing that distinguishes KLUTCHclub from other subscription models is we publicize what is in the box before the box is shipped so people can choose whether or not to sign up.  We are not a “surprise and delight” model.  Also, we do not promise to always deliver 100% organic or eco-conscious products because health and wellness means different things to different people.  While we do try to bring our members organic products whenever possible, sometimes we introduce them to healthier versions of products they are using today.  For example, Hydroxatone’s 90 second wrinkle reducer is not 100% organic but it is a healthier alternative to botox and we gave our members a full size $70 product so they could test it risk free and see how well it works before they invest such a sum in it.  Besides the fact that we are not a surprise, we differ from Healthy Surprise because we introduce members to health products beyond the snack category and feature apparel, fitness, beverage and skincare products.

10.  Do you have any exclusivity relationships with brands you use?  do they pay you for analysis or reviews of their products?

No, we do not offer exclusivity to anyone but we also do not feature competitive products in the same box. No, we do not accept payment from brand partners because we want to maintain objectivity and editorial choice over the best products.

11.  Do you plan to sell your products on your website at any point?

We want to do what is best for our brand partners as well as what is most convenient for our customers.  Right now we add value to our brand partners by offering exclusive promotions to our members and redirecting them to our brand partners’ sites.  We do not charge our brand partners to offer these promotions and we do not get a cut of the sales- this is all done for the purpose of maintaining objectivity while bringing membership perks to our customers and connecting our brand partners with their target audience.  However, we are flexible and we adapt and respond to our members’ feedback.

12.  How successful is Klutchclub?  Is it viral?  Are you getting more orders than you can handle?

KLUTCHclub is very successful and it is viral.  We do not pay to advertise.  Most of our subscribers find out about us from recommendations – press, blogger, or their friends and family.  We are not getting more orders than we can handle as fortunately we come from a very analytical background and we forecast demand.    We also formed wholesale partnerships so we sell some of our boxes through channels that buy higher volumes.

13.  How did you find investors and how are they involved.


We have raised a substantial seed round as we started generating revenue immediately post launch.  Many of our investors are people I have worked with in the past who know my capabilities very well and are bought into the idea.  Some of the investors are sophisticated entrepreneurs or people who have a lot of experience with venture capital and startups.  All of them know digital marketing, consumer packaged goods, retail, and technology space well.  They have been crucial to our success not just by contributing financially but also with their advice, their expertise, and their problem solving help.  They have also been great mentors, supporters, and overall cheer leaders for KLUTCHclub.

Thank you so much for your candid, honest and informative interview.  It is very inspirational and it’s great to see a positive feminine role model for health and fitness in this time of America’s epidemic with obesity.